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The Friend vs a Stranger
So many marketers and online businesses spend months working on advertising campaigns in the hope of going viral.
Just say the word “viral traffic” around these people and watch their eyes light up! Do you know why? Because they understand the power of a viral marketing campaign.
It can be absolutely life changing. One viral campaign could transform your business in a way that no other advertising platform ever could. And once it goes viral, that one campaign will continue to send a tidal wave of traffic to your website for months, even years to come.
And here’s the truth about viral traffic–it’s not just any old traffic, it’s highly targeted, word-of-mouth traffic. There is no higher quality traffic than that.
Do you know why?
Because the visitors you get have been sent there by a friend, family member or someone that the visitor knows and respects in some capacity.
The traffic isn’t based on your ability to earn trust, that part has already been done for you. You are simply capitalizing on the trust of someone else!
Traditional traffic is like opening the door to a salesman standing on your walkway. You don’t know this guy so instantly you’re on guard.
You don’t know if you want what he’s offering. You are cautious, and likely to say “no, thanks” before closing the door. No one likes being sold to and when we don’t have a relationship with that person, it takes more work to convince us to place that order.
Does that sound like you? Yeah, it’s most of us.
But viral traffic comes from a very different source. Rather than a stranger standing at your front door trying to sell you something, you open the door to find a friend that you trust. That friend is recommending a product or service that they recently used and love.
And no other advertising trumps a personal recommendation from a friend.
Can you see where I’m going with this?
There is nothing better than word-of-mouth viral traffic.
But here’s the cold hard truth…
It’s not easy to create a campaign that will go viral if you don’t know the inner workings of a tried-and-true system.
Sure, you can create insanely good content, build blogs that are updated regularly, create a series of videos and upload them to YouTube, and even create infographics and mind maps in the hope that people will share them enough to generate some traffic to your site.
But, how many of these things will truly be share-worthy?
No one is going to be inspired to share decent content or mundane copy. Few people are ever going to share sales pages or landing pages unless you have something incredible to offer. And few people are going to want to share videos or infographics if all they do it try to sell something.
No, you need to do something different–something that is not only guaranteed to be effective, but it’ll also make it easy for you to harness the traffic you get from your viral campaign and funnel it into the places that matter.
So, what are you going to do?
You’re going to bribe ‘em. 😉
Creating An Irresistible Bribe
If you want to stand out in your market and get those sign ups and sales, while encouraging people to share your information with their friends, family and social circles, you need to make them an offer they can’t refuse.
Thankfully, this is easy to do. You just need to come up with something that people in your market are eager to get their hands on and give it to them!
So, think:
- What are people currently paying for in your niche?
- What are people asking about?
- What kind of content does your market want?
Find out and then offer them something similar for free.
It’s that easy. If people in your market are actively paying for the same type of product that you are offering for free, they’d be insane not to take you up on your offer. And better yet, they’re going to want to share that offer with other people they know within the market because it makes them look good!
What kind of things could you offer?
A coupon that dramatically reduces the price on a high-ticket item.
– You need to make sure that you’re offering a massive discount that stop people in their tracks. If you regularly price a product at $97, consider setting up a coupon that gives it to them for $5.
Low cost, front end products are a great way to get massive amounts of people into your sales funnel where you’re able to sell them on higher-priced products as they move through the sales process.
Plus, it’s a great way to get people’s attention. Everyone loves a great bargain. Just look at sites like Groupon.com and you’ll see how successful coupon and discount sharing networks are.
A contest targeted to your market
– Build excitement easily while encouraging people to spread the word by running a short-term contest. You can use software to randomly choose a winner and if you make your gift reward a digital product or e-gift certificate, you won’t have to worry about shipping anything out.
A viral giveaway
– Make everyone a winner! Giveaways are a popular way of generating traffic, reaching new customers and spreading the word about your business. In fact, giveaways are a common marketing tool used in just about every industry online!
Think about it: Authors give books away using sites like Instafreebie, and Internet Marketer’s run giveaways for digital products all the time. And now it’s your turn to take advantage of this powerful tactic to maximize exposure.
Creating Share-Worthy Content
If you want to maximize your viral sharing campaign’s exposure, you need to make sure that your content is “share-worthy”.
Viral content relies on two things:
- The content is worthy of being shared.
- The content is shared widely enough to take on a life of its own. It circulates within social networks and the traffic continues to grow.
You need your content to be well received and widely shared in order your campaign to take off and go viral.
So, how can you create share-worthy content that will get the attention it deserves?
It’s important to understand the reasons we share in the first place so that you can craft an offer that hits on one of these important points.
We share because:
We find the content funny.
Just look at the trending videos on YouTube and you’ll always find a handful of videos in the comedy genre.
From Jokers Updates to prankster YouTubers who have created a massive audience who love watching their antics.
We feel emotionally connected.
Content that has an emotional impact on us, whether positively or negatively, is something we’ll feel inspired to share.
It’s natural to want to share this type of content because it allows us to reach out and connect with others who may feel the same emotional triggers.
We are stopped dead in our tracks.
If you see a video, article, or other piece of content that just seems unbelievable or shocking in some way (either in value or in context), you’ll want to share it with others.
If it stops you in your tracks, you won’t be able to resist sharing it with everyone you know. Whether it’s a dramatic piece or just something incredibly interesting, you’re going to be motivated to spread the word.
It’s provocative.
Content that is deemed controversial or risque is something that can easily go viral, especially if it offers a different point of view or perspective from mainstream media.
Just make sure that it’s SFW (safe for work) so that people aren’t afraid to share it while at the office.
It adds sunshine to a dreary day.
There are times when we can all use a bit of a distraction from the stress of life and so it’s no surprise that inspirational memes, positive-thinking sentiments and just heartwarming reminders to look at the brighter side of life, are always popular within social communities.
Keep this is mind when creating your viral sharing offer and try to work towards implementing at least one of these share-worthy components into your campaign.