Social Media Marketing for Mushroom Farms
If you are not a full time marketing professional or an SEO expert, you do not value social media marketing as you should. In this guide, I want to share with you why invest some time and effort on social media marketing when you own and operate a mushroom farm. Once we cover that information, I want to share with you some best practices that you can use to promote your business for free.
Social Media Marketing for most of us is a time killer. Sometimes you go online and you feel it sucks you into content and posts from friends. Something you want to read, watch or comment on jumps out at you. If you work hard with your hands for a living growing mushrooms, you might not spend much time online. Most Americans now do, however, so your business should too. Just as businesses did with paid advertising a decade ago, invest time and effort into social media marketing these days.
Now, with fewer people consuming content in older more traditional ways, capture your ideal customer’s attention where they are. Many newspapers have gone out of business, and there are so many media choices these days that viewership numbers are at all-time lows. You can still reach millions of eyes through the media, but the percentage of the population available through traditional methods grows lower all the time. Meanwhile, the amount of people consuming social media content increases every day.
Today, even older platforms like Facebook with its 3 billion World-wide users can create a major impact for your business. Yes you can advertise on Facebook but what works even better is to create compelling and engaging content. Now more than ever video grabs the attention like never. So simple videos like those that can be made on your computer will have an immediate impact.
If videos are not your thing you can engage with your customers via blog posts you share, infographics, and many more forms of content. To pump up your results encourage your followers to engage with your business on social media.
3 Reasons to Promote Your Mushroom Farm on Social Media
Before we move on to talk about how you can engage with your followers, let’s take a moment more to talk about why. When it comes to the question of why you should use social media, the answer can be shared in 3 parts.
1st As we have already spoken about social media is where your customers are already spending their time. The average person now spends 5 hours a week on average on social media. It seems hard to imagine but when you consider all the content online, that number makes more sense.
2nd Social media by its design allows you to connect with your ideal customers for your business in a more personal, and meaningful way that traditional advertising. Others can learn more about your company and watch your positive interactions with others. The more interactions you have as a business the more popular your brand becomes, the more influence your brand will have. This process is called establishing social proof, or social authority in your niche. Positive feedback from other customers will help potential customers see you in a more favorable light and make them much more likely to do business with your company.
3rd Social media marketing also provides your company with a major boost to SEO or search engine optimization. When search engines see that your site is not only active on the social media platforms but that real people are engaging with your content, it works as an upvote for your website. The more social signals the stronger the impact on how your site will rank on Google and other major search engines. As your ranking for certain keywords improves you not only gain added traffic and views from social media but more from the search engines at the same time.
Since the social media platforms always have the ability for some content to go viral, you also gain many times the investment of your time and effort with extra views of your social shares and posts. For many companies, this can have the same effect as if thousands of people started sharing their paid ads. As a bonus when someone shares a positive post or comment you also gain added social proof.
So now that you know how powerful social media marketing can be, the next question may be how do I make this work for my mushroom farm or business?
Set up a Facebook Fan Page for your business.
The secret to sharing content on Facebook for your business is to set up a Fan Page for your business itself.
A Fan Page is free and offers you many options for branding and then sharing your content online.
Once you have set up your Fan Page and any other social media channels on other sites you like. You can then start sharing content to the platforms.
Getting Yout Content to Go Viral!
You’ve likely heard about the power of viral sharing. When enough people share content and it goes viral, the traffic is virtually unstoppable.
And it’s targeted, FREE traffic!
When you inject viral sharing into your sales copy or funnel, you’ll immediately maximize exposure with very little work involved. Instead of spending hours setting up traffic campaigns and ads on social media networks, you motivate your visitors into doing all the work for you!
I’m going to show you exactly how to set up a viral sharing platform that’ll drive steady traffic to your website and how to best convert that traffic into sales.
Are you ready to get started?